Gift Cards are a great way to increase your sales and customer loyalty, and BPOS provides a comprehensive Gift Card module. Some of the many benefits of gift cards are:
Eliminate cash back
Unlike paper gift certificates there are no cash back issues with gift cards. The customer simply keeps the card and uses it on their next visit.
Increase brand awareness
Gift cards can help to increase brand awareness as each gift card will be seen by multiple people. A properly designed gift card acts as mobile advertising. Gift cards can also help promote different specials or events at your establishment.
Increase cash flow
Gift cards are purchased in advance and therefore can help to increase cash flow since the goods and services have not yet been provided. Gift cards are often an impulse buy for customers because of their convenience.
Increase customer loyalty
Customers will return to the store to continue to use their gift cards. Gift cards may be designed to be reusable so that customers can add value as they desire, and gift cards can be customized for seasons, events or holidays, and personalized to establish relationships with your customers.
Increase sales
Gift cards will entice current and new customers to return to the establishment thereby increasing overall sales. Gift card sales increase an average of 35%, and 15% of gift cards are never redeemed - which translates to extra sales for your establishment.
Obtain new customers
When current customers purchase gift cards for family, friends and co-workers your business will gain new customers.
Save time
When compared to traditional gift certificates or cash gift cards can save time. Gift cards are processed quickly and efficiently the same way credit cards are.
BPOS Gift Card Server
The BPOS Gift Card Server issues gift cards and processes gift card transactions. Multiple types of gift cards may be issued and tracked for one or more locations. Gift cards may be issued for any designated amount and are tracked each time they are used. Current balances and a record of all transactions are maintained for each individual gift card. BPOS gift card module offers many features including:
- Simple sales processing
- Real-time tracking of individual account information
- Sales reports to track the history and trends of gift cards
- User-defined limits, expirations data and exceptions
- Unlimited locations
- Customized gift cards
- Reduce theft potential as gift cards are very hard to counterfeit
The BPOS gift card module will help your business increase sales and establish customer loyalty. For more information on BPOS Gift Card Services or to schedule a consultation with one of our technicians call us at 800-241-6808.